SHARE THIS PAGE
Brand Guidelines
A green lane is more than paint on a roadway or a line on a map. It’s a statement about what we want our cities to become, making streets safer, more comfortable, and more convenient. Green lanes are cost-effective and quickly implemented investments that help modern cities become better places for businesses, residents, and visitors. Bicycling benefits us all.
Primary Logo
The primary logo is to be used on corporate and government-facing communication materials and official documents.
Primary Logo with co-brands, partners, or tagline
When there is no co-brand or partner organization mentioned, the supplied GLP logo with tagline may be used.
Always separate co-brands with a horizontal rule, and avoid using full-color logos whenever possible.
Secondary Logo
The secondary logo is to be used on all public-facing communication materials and documents.
It is designed to represent a movement (or badge of honor) for people to rally around and stand behind.
Colors
Green
PMS 390 C
PMS 381 U
C=27 M=0 Y=100 K=3
R=181 G=189 B=0
Hex#: b5bd00
Light Gray
65% PMS Cool Gray 9 C
65% PMS Cool Gray 9 U
C=0 M=1 Y=0 K=33
R=181 G=181 B=184
Hex#: b5b5b8
Medium Gray
PMS Cool Gray 9 C
PMS Cool Gray 9 U
C=30 M=22 Y=17 K=57
R=117 G=120 B=123
Hex#: 75787b
Black
Process Black C
Process Black U
C=0 M=0 Y=0 K=100
R=0 G=0 B=0
Hex#: 000000
Fonts
Headlines: Gotham Bold
Body Copy: Gotham Book
Tagline: Verlag Italic
Imagery
Please consider the following when selecting imagery for Green Lane:
- Diversity in age, size, and ethnicity
- Everyday people rather than spandex warriors
- Attire suitable for all occasions of life
- Riders with and without helmets
- Diversity of bikes
- Images that show motion and action